Proportion of adverts broadcast during children's TV

Haribo - 56%
Bel - 48%
Kellogs - 44%
Britvic - 41%
McDonalds - 33%
Nestle - 30%
It has also been learnt that a high proportion of food advertsing is now being targeted at children

This would suggest that junk food advertising has a negative effect, but the industry argues that
'Adverts do not encourage children to eat more, it claims, but just to change brand.'

'Industry position

The advertising industry insists that there is no correlation between food advertising and obesity.

It cites the example of Sweden, where there is a complete ban on advertising during children's television, but no noticeable difference between children's bodyweight there and in neighbouring countries.

The advertising industry also says there is a direct link between advertising revenue and expenditure on children's programming. '

The link between revenue and expenditure definately suggests that there is a correlation between the two, although the fact that sweden has no advertising but similar trends could suggest that advertising has little real affect on childrens andparents buying preferences

http://news.bbc.co.uk/1/hi/uk/3605503.stm