Number of minutes per week that the average child watches television: 1,680
Number of 30-second TV commercials seen in a year by an average child: 20,000
- Percentage of 4-6 year-olds who, when asked to choose between watching TV
- and spending time with their fathers, preferred television: 54
There is a high emphasis on television advertising and the amount of television consumed by children a day (4 hours on average). This would give advertisers a lot of opportunity to access children and sell their products.
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