there are case studies, this is one on jaffa cakes, detailing the direct effects of advertising on consumption
this is not television, . there were a number of billboards put up outside sainsburys. this increased awareness and more were bought
Company
McVities
Product
Jaffa Mini Rolls / Cake Bars
Campaign Details
484 Posters 217 Sainsbury's Stores
Target Audience
Sainsbury's Shoppers
Dates
9th-22nd September 2002
Marketing ObjectivesTo increase awareness and drive sales in Sainsbury's Stores.
1 comment:
Have you read:
http://media.guardian.co.uk/advertising/story/0,,2054469,00.html
http://media.guardian.co.uk/advertising/story/0,,2046896,00.html
http://media.guardian.co.uk/mediaguardian/story/0,,2057721,00.html
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